The off-road WAFFLE

The off-road WAFFLE is a truck designed by me serving ONLY waffles. I had a lot of fun designing the truck itself along with the logo, menu, outside flag, mobile app, email confirmation and style guide. The purpose of the truck is to be fun and relaxed and that is how I went about designing for it. Starting with the logo creation, I think I set a good bench mark to play off of for the entire design. I relearned through this project that creating is supposed to be fun. Though at times stressful, the initial creation is always exhilarating when something is coming to life for the first time. I took that feeling and went with it throughout the entire creation. By the end of this project, I felt the off-road WAFFLE gave back to me what I wanted to gave to it.